Formerly called 'Swim21', SwimMark Club Accreditation is the ASA’s ‘quality mark’. It recognises nationally and regionally the clubs that are committed to providing safe, effective and quality services for the benefit of their members.

But SwimMark Club Accreditation is not a badge of honour. It is the ASA's Club Development model - a planning tool, based on the principles of Long Term Athlete Development, enabling clubs to help athletes, teachers, coaches and administrators to achieve their full potential. It focuses particularly on the needs of athletes - striving to provide them with the best possible support and environment.

Clubs who want to secure SwimMark Club Accreditation work steadily towards gaining of a series of outcomes, all of which are seen as essential if the right level of support is to be provided at each stage of an athlete's development.

SwimMark Club Accreditation is available to ASA clubs of all aquatic disciplines that are positioned at one or more of five levels:

Foundation
Teaching
Skill Development
Competitive Development
Performance


The ASA has a commitment to achieving its equity targets throughout the sport. SwimMark is no different and the ASA is keen to support clubs in the shared objective of widening the participation base and hence the performance of the sport as a whole.